| All resources sponsored by: |
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Silverpop Systems Inc. |
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| 9 Matches |
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The Messaging Innovation Imperative: The Rise of Individualized RSS as Personalized Messaging Medium
| sponsored by Silverpop Systems Inc.
WHITE PAPER:
This whitepaper explains how Individualized Really Simple Syndication (IRSS) is subscriber-centric, allowing end users to easily express their preferences for distinct content categories and/or receive feeds that are tailored to them.
Posted: 12 Aug 2008 | Published: 01 Jan 2005
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Unlocking the Secret World of White Listing: Insight for Enterprise Email Marketers
| sponsored by Silverpop Systems Inc.
WHITE PAPER:
This white paper will introduce you to the strange and sometimes confusing world of white listing. It explains how navigate through the process, imparts advice on how to increase your chances of getting on those coveted lists.
Posted: 08 Aug 2008 | Published: 01 Aug 2008
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Incorporating WEB Analytics into Email Marketing: Five Quick-Start Tactics for Marketers
| sponsored by Silverpop Systems Inc.
WHITE PAPER:
Read this whitepaper to learn how to use Web Analytics data to better understand your customers' needs and more effectively market to them. Learn a formula based on the five Ws to gain a more complete understanding of a situation or subject.
Posted: 08 Aug 2008 | Published: 01 Aug 2008
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That Was Then This Is Now: The New Rules of Email Marketing
| sponsored by Silverpop Systems Inc.
WHITE PAPER:
In this new era of CAN-SPAM legislation, overflowing inboxes and ever-increasing customer expectations, many of the practices that worked for emailers in the past simply won't work anymore. This paper reviews the new rules of email marketing.
Posted: 08 Aug 2008 | Published: 01 Jan 2004
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8 Seconds to Capture Attention: Silverpop's Landing Page Report
| sponsored by Silverpop Systems Inc.
WHITE PAPER:
It's estimated that up to 50 percent of visitors to landing pages will bail in the first eight seconds. This evaluation explains how putting more effort on nurturing recipients once they hit those landing pages would be time and money well spent.
Posted: 08 Aug 2008 | Published: 01 Jan 2007
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Email Creative That Works: An Evaluation of Opens and Click Rates Associated with Various Creative Elements
| sponsored by Silverpop Systems Inc.
WHITE PAPER:
To help marketers identify creative elements that can really improve results, Silverpop undertook a comprehensive study of both BtoB and BtoC email messages, evaluating a variety of creative elements and comparing open and click rates.
Posted: 08 Aug 2008 | Published: 01 Jan 2006
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How Top Retailers Use Transactional Email: Silverpop Study Reveals Revenue-Boosting Tactics
| sponsored by Silverpop Systems Inc.
WHITE PAPER:
Transactional emails are those which companies send to customers to confirm a purchase, notify shipping dates, deliver warranty information and it also provide marketers a rich opportunity to develop strong customer relationships.
Posted: 08 Aug 2008 | Published: 01 Jan 2006
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Taming Transactional Email: Tips to Gain Control and Determine If Outsourcing Makes Sense
| sponsored by Silverpop Systems Inc.
WHITE PAPER:
This white paper reviews the key steps necessary to implement a transactional email marketing campaign. It also recommends methods to ease the pain of implementation while improving the results.
Posted: 08 Aug 2008 | Published: 01 Jan 2007
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Web 2.0 Email Marketing: 5 Steps to Unrivaled Results
| sponsored by Silverpop Systems Inc.
WHITE PAPER:
This whitepaper explores the Internet phenomenon known as "Web 2.0" that is reshaping the Internet and helping marketers. Also discussed are five techniques for staying competitive and achieving high returns in a Web 2.0 world.
Posted: 08 Aug 2008 | Published: 01 Aug 2008
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