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Banner Ads

-- 1 Vendor Report

ALSO CALLED: Banner Advertising and Ad Banners
DEFINITION: Depending on how it's used, a banner is either a graphic image that announces the name or identity of a site (and often is spread across the width of the Web page) or is an advertising image. Advertisers sometimes count banner "views,"or the number of times a banner graphic image was downloaded over a period of time.
Recent Vendor Reports on Banner Ads
NetTracker Web Analytics Software Delivers Online Marketing Analysis to Freshdirect
sponsored by Sane Solutions, LLC
PRESS RELEASE:FreshDirect, whose Web site processes thousands of transactions each day uses NetTracker to identify which banner advertisements acquire the most site visitors that go on to complete an online purchase.
Posted: 06 Nov 2003 | Published: 01 Jul 2003
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TOPICS:  Ad Tracking and Analysis | Banner Ads | Online Marketing | Web Analytics Software
 
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