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CAN-SPAM Act of 2003
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ALSO CALLED: CAN SPAM Act of 2003, S. 877, CAN SPAM, Controlling the Assault of Non-solicited Pornography and Marketing Act of 2003, Senate Bill 877, and CAN-SPAM
DEFINITION: The Can Spam Act of 2003 is a commonly used name for the United States Federal law more formally known as S. 877 or the "Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003." The law took effect on January 1, 2004. The Can Spam Act allows courts to set damages of up to $2 million when spammers break the law. Federal district courts are allowed to send spammers
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Definition continues below.
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| Recent Vendor Reports on CAN-SPAM Act of 2003 |
BlueHornet Whitepaper - Best Practices for Transactional Email Messages
| sponsored by BlueHornet Networks, Inc.
WHITE PAPER:
This paper helps email marketers and online retailers to optimize transactional email messages to improve customer service, enhance brand recognition and increase revenue. You�ll learn how to stay compliant while increasing email value.
Posted: 19 Aug 2008 | Published: 19 Aug 2008
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That Was Then This Is Now: The New Rules of Email Marketing
| sponsored by Silverpop Systems Inc.
WHITE PAPER:
In this new era of CAN-SPAM legislation, overflowing inboxes and ever-increasing customer expectations, many of the practices that worked for emailers in the past simply won't work anymore. This paper reviews the new rules of email marketing.
Posted: 08 Aug 2008 | Published: 01 Jan 2004
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CAN-SPAM ACT OF 2003 DEFINITION (continued): … to jail and/or triple the damages if the violation is found to be willful. The Can Spam Act requires that businesses:
- Clearly label commercial e-mail as advertising
- Use a truthful and relevant subject line
- Use a legitimate return e-mail address
- Provide a valid physical address
- Provide a working opt-out option
- Process opt-out requests within ten business days Critics of the Can Spam Act warn it will be next to impossible to enforce the legislation because spam is an international problem and the US government will not be able to …
CAN-SPAM Act of 2003 definition sponsored by SearchCRM.com, powered by WhatIs.com an online computer dictionary
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