| Recent Vendor Reports on Lead Generation |
5 Fast Payoffs from Investing in a Demand Generation Solution
| sponsored by Manticore Technology
WHITE PAPER:
This white paper reviews the foundational building blocks needed to achieve fast payback from investing in demand generation.
Posted: 29 Sep 2008 | Published: 29 Sep 2008
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Drive Sales Performance: Keys to preparing your reps for today's sale environment
| sponsored by SAVO Group
WEBCAST:
View this Webcast and learn how top organizations are improving productivity, increasing sales and driving higher quality performance from every rep.
Posted: 26 Sep 2008 | Premiered: Available On Demand
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Sales 2.0: How Businesses Are Using Online Collaboration to Spark Sales
| sponsored by Oracle Corporation
WHITE PAPER:
This paper examines how Sales and Marketing professionals are beginning to see they can use social media applications such as LinkedIn, Facebook, Myspace, Twitter and Jigsaw to do a better job of selling and marketing to their customers.
Posted: 19 Sep 2008 | Published: 19 Sep 2008
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From Cold to Hot: Lead Nurturing Programs That Generate Sales
| sponsored by Vtrenz, Inc
WHITE PAPER:
This white paper explains the importance of lead nurturing–in the lead management process. It discusses best practices for nurturing leads in today's competitive business environment, and offers advice for implementing a lead-nurturing program.
Posted: 20 Aug 2008 | Published: 20 Aug 2008
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How Do You Score? Silverpop's Benchmark Study of B2B Lead Management Practices
| sponsored by Vtrenz, Inc
WEBCAST:
Listen to this webinar and learn how to grab a peek at your competitors marketing results. It also discusses lead growth, form completion rate, email performance metrics, channels, and best practices.
Posted: 20 Aug 2008 | Premiered: Available On Demand
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Why B2C Database Marketing Firms Don't Understand B2B Companies
| sponsored by Extraprise Group, Inc.
WHITE PAPER:
This whitepaper explains why B2C-oriented database marketing firms lack an understanding of how the data they manage and discover are really used. It also addresses how B2B marketers need a complex process to make their efforts more productive.
Posted: 10 Aug 2008 | Published: 01 Aug 2008
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8 Seconds to Capture Attention: Silverpop's Landing Page Report
| sponsored by Silverpop Systems Inc.
WHITE PAPER:
It's estimated that up to 50 percent of visitors to landing pages will bail in the first eight seconds. This evaluation explains how putting more effort on nurturing recipients once they hit those landing pages would be time and money well spent.
Posted: 08 Aug 2008 | Published: 01 Jan 2007
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Webcast: 5 Tips to Turn Your Website into a Marketing Machine
| sponsored by HubSpot
WEBCAST:
Learn 5 tips - SEO (search engine optimization), blogging, marketing analytics, and more - to leverage the Internet and transform your website into a marketing machine.
Posted: 01 Jul 2008 | Premiered: Available On Demand
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Search Engine Optimization (SEO) 101
| sponsored by HubSpot
WEBCAST:
What is SEO? Why is it important? Attend this free webinar to learn what you need to know to optimize your site for search engines. This webinar will cover the basics of SEO, what you need to know to get started or hire a consultant.
Posted: 01 Jul 2008 | Premiered: Available On Demand
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Show How Marketing Makes Money: A 5-Step Plan for Proving ROI
| sponsored by Vtrenz, Inc
WHITE PAPER:
This white paper outlines a simple plan to help ensure the outcome of your evaluation efforts both meaningful and manageable.
Posted: 26 Jun 2008 | Published: 01 Jan 2007
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6 Simple Solutions for Measuring Marketing Performance
| sponsored by Aprimo, Inc.
WHITE PAPER:
EMM delivers to a future vision where marketing has one platform like the operational backbone of a company which uses ERP or a sales/services organization which uses CRM.
Posted: 20 Jun 2008 | Published: 01 Dec 2007
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Best Practices for Sales Pipeline Management
| sponsored by Oracle Corporation
WHITE PAPER:
This paper explores factors that impact a company':s ability to effectively manage the sales pipeline and focus on the processes and organizational best practices that can help them overcome their challenges and establish a competitive advantage.
Posted: 09 Jun 2008 | Published: 01 Feb 2007
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10 Ways to Improve B2B Email Deliverability and Effectiveness
| sponsored by Vtrenz, Inc
WHITE PAPER:
Learn 10 ways you can improve your B2B email deliverability. Taking steps to protect your email deliverability will pay huge dividends in the future in the way of increased sales opportunities and more profitable customer relationships.
Posted: 23 Jan 2008 | Published: 01 Jan 2008
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Vtrenz, a Silverpop Solution: Marketing Automation for Lead Generation and Nurturing
| sponsored by Vtrenz, Inc
SOFTWARE LISTING:
Vtrenz helps you maximize your marketing efforts, improve your efficiencies, increase revenue and accelerate the lead-to-sale timeline.
Posted: 16 Jan 2008 | Published: 01 Jan 2007
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5 Tips to Turn Your Website into a Marketing Machine
| sponsored by HubSpot
WHITE PAPER:
Learn how to use search engine optimization (SEO), blogs, and marketing analytics to transform your website into a marketing machine that will attract qualified prospects and convert a higher percentage of them into customers.
Posted: 04 Dec 2007 | Published: 03 Dec 2007
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CRM Your Salespeople Will Love
| sponsored by Oracle Corporation
WHITE PAPER:
Customer Relationship Management (CRM) can bring enormous benefits to companies, but only if users adopt it. Explore user adoption problems and an overview of the newest CRM features designed to drive ease of use and high rates of user adoption.
Posted: 26 Sep 2007 | Published: 01 Sep 2007
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Why CRM? The Business Case for Customer Relationship Management
| sponsored by Oracle Corporation
WHITE PAPER:
This paper makes the case that companies that understand the strategic value of CRM technology to achieve dramatic increases in revenue, productivity, and customer satisfaction will have a significant lead on those who lag in the adoption of CRM.
Posted: 02 Mar 2007 | Published: 01 Jul 2006
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Integrate Sales and Marketing - Create a Convergence for Better Lead Management
| sponsored by FrontRange Solutions Inc.
WHITE PAPER:
Typically, companies spend 10 - 30% of their revenue on marketing activities.
Posted: 17 Feb 2005 | Published: 30 Nov 2004
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N-Contact
| sponsored by Netlert Communications, Inc.
PRODUCT OVERVIEW:N-Contact is a powerful web site lead capture solution that enables you to identify and interact with web site visitors - while they are still on your web site. Posted: 31 Aug 2004 | Published: 01 Aug 2004
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LeadGenesys Platform: Product Overview
| sponsored by LeadGenesys
PRODUCT OVERVIEW:The LeadGenesys Platform helps companies and agencies significantly lower the cost of lead generation. A single Platform account can be shared among Sales and Marketing teams to increase collaboration and improve enterprise-wide marketing efforts. Posted: 16 May 2004 | Published: 13 May 2004
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The GroupLink Approach: Collaborative Customer Engagement™
| sponsored by GroupLink
PRODUCT OVERVIEW:Collaborative Customer Engagement is an essential step for making your company flexible enough to do business in the global economy. Posted: 18 Mar 2004 | Published: 01 Jan 2004
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